Dairy Queen in Novi, MI

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CREATING POSITIVE MEMORIES

DQ® MISSION: To create positive memories for all who touch DQ.
DQ® VISION: To be the world’s favorite quick-service restaurant.

Dairy Queen® (DQ®) franchisees, employees and crew members have been focused on creating positive memories for all who touch DQ®, for over 75 years. Unlike any other quick-service brand, DQ® food and treats hold a special place in the hearts of fans of all ages, from all around the globe. That’s why DQ® fans have always been our top priority and why we continue to look for new ways to surprise and delight them. Doing so is our passion. It’s what sets DQ® restaurants apart and is what is helping us reach our vision of being the world’s favorite quick-service restaurant.